When Studiocanal prepared for the launch of Paddington in Peru, we were invited to create a playful and purposeful merchandise range that blended the charm of everyone’s favourite marmalade-loving bear with the cool of a stylish promo drop.

The Brief

Create a standout collection of promotional items that would appeal to both kids and adults, while celebrating the adventurous spirit of Paddington in Peru. The merchandise needed to be vibrant, family-friendly and eco-conscious.

The Drop

Our custom collection included:

• Bucket Hats – Designed in both adult and kids’ sizes, these hats featured the signature Paddington red with an embroidered logo, perfect for days on the beach or exploring the urban jungle.
• Stainless Steel Carabiner Bottles – Rugged, reusable, and ready for the wild — complete with a printed movie logo and handy clip for backpacks or beach bags.
• Plantable Colouring Pencils – Eco-friendly and interactive, each set of coloured pencils came with a plantable seed capsule, turning creativity into sustainability.
• Temporary Tattoos
• T-Shirts – Organic cotton tees printed with the Paddington movie title — bold, bright and built for sun-drenched adventures.

The Impact

The merchandise roll-out created a splash, adding colour and character to the film’s release campaign. Families loved the mix of practical gear and playful extras, giving the collection standout appeal.