When Diageo launched Johnnie Blonde — the easy-going whisky for brighter, more casual occasions — we partnered up to create a merchandise collection that matched the brand’s golden vibe with a laid-back energy.

The Brief

Develop a fresh, fashion-forward merchandise range to reflect the youthful, sunny spirit of Johnnie Blonde. The range needed to feel premium yet playful— always with that signature golden glow.

The Drop

Our collection turned up the heat with sun-drenched essentials:

• Custom Bomber Jackets – Clean-cut silhouettes, elevated with custom embroidered patches featuring the Johnnie Blonde iconography — the perfect post-sunset layer.
• Pantone-Matched Sweatshirts & T-Shirts – Soft-touch fabrics dyed to match Johnnie Blonde’s golden brand palette, each piece screen-printed with bold, relaxed graphics that channel cool.
• Tote Bags – Durable canvas totes designed for spontaneous adventures — from beach to bar — featuring a playful leopard print and logo pop.
• Phone Pop Sockets – A small but mighty accessory, these were branded in with their iconography — keeping phones gripped and branding tight.

The Vibe

We infused the collection with a sense of cool vibes energy: golden hour tones, vintage patch details, and that easy weekend-ready styling. Think Venice Beach meets beach bar — with whisky in hand and good times rolling.

The Impact

The merch hit just right — instantly wearable, highly shareable, and aligned perfectly with Johnnie Blonde’s relaxed, social brand world. It became a go-to for influencers, staff activations, and events, bringing a fresh energy to the whisky category and standing out from the crowd with style and soul.