In collaboration with the experiential experts at Circle Agency, we brewed up a bold, beach-ready merchandise collection for Costa Coffee — crafted to amplify their summer campaign with colour, playfulness, and promo power.

The Brief

Design a feel-good summer merch range that would energise Costa Coffee’s audience and bring the brand to life in vibrant, Instagrammable ways. The collection had to be eye-catching, high-impact, and perfect for festivals, pop-ups, or impromptu beach days — all while spotlighting Costa’s bold pink palette.

The Drop

We poured the sunshine into every item:

• Reversible Bucket Hats – Two looks in one: one side playful pink design, the other solid ivory with Costa branding. Perfect for sunny sips and festival flicks.
• Beach Bat & Ball Sets – Lightweight, branded, and built for fun — these playful sets kept the energy high from sand to city park.
• Heart Shaped Sunglasses – Sun-safe and style-forward, with tinted lenses and Costa branding. Great for giveaways and photo ops under golden rays.
• Waist Cooler Bags – The hero piece: printed full colour with Costa’s limited edition pink design and packed with chilled-out charm. Designed to hold cans, keep cool, and stay hands-free.

The Vibe

Bright, cheeky, and impossible to miss — this merch drop was all about good times and great coffee. We paired summer fun with bold branding, drawing on surf style and festival flair to make sure Costa stood out loud and proud, from the beach to the boardwalk.

The Impact

The collection became a key visual driver for Costa’s summer activations. With its high utility and high shareability, it helped drive brand engagement and generated organic reach across events, social channels, and everyday adventures.

Costa Coffee didn’t just show up this summer — they owned it.